Master Your Card, a Mastercard initiative, drives financial inclusion in underserved communities by offering education, resources, and electronic payment access.

During my tenure, I focused on enhancing MYC's digital presence. This involved revamping the MYC website and developing engaging social media content. Initially active on their social channels, MYC shifted focus to Twitter and Instagram for audience-centric content. Collaborating with a dynamic team, we crafted editorial calendar templates for social and digital content, aiming to resonate with MYC's audience. We evolved Instagram strategies for visual appeal and shifted to a consumer-focused approach, including meme-inspired content. Navigating the evolving landscape of digital content creation, we have successfully reinvigorated MYC's social presence, contributing to the program's mission of achieving financial inclusion for underserved communities.