Voyager Space Holdings
Voyager Space, on the brink of significant expansion, partnered with FTI to redefine its brand identity, messaging structure, and digital presence. Through in-depth interviews and brainstorming sessions, FTI gained insights into Voyager's past, present, and future identity. This informed a comprehensive messaging strategy and the development of a new brand identity and tagline.
I alongside the Voyager team, helped to conduct a brand and content audit, analyzing competitors for positioning and style. Using these insights, we explored visual elements like color, typography, and design systems to evolve Voyager's brand.
Upon finalizing visuals, FTI updated Voyager's brand guidelines to reflect changes, ensuring consistency in future design updates and communication materials. Aligning with the new messaging and branding, the Voyager team developed an audience-centric content strategy for Voyager's website. We designed, developed, and curated content for a refreshed and user-friendly site.
Deliverable
Social Media Graphics
Website Design
Print Ads
Animated Graphics
Tools Used
Illustrator, Photoshop, Sketch
Year
2019-2021
A multi-step process for helping a space holdings company build brand equity.
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Brand and Content Audit
FTI will review three to four competitors for a brief secondary landscape. This document will focus on brand positioning, color palettes, fonts, photos, and graphic usage. This will help uncover potential “best practices” and identify the whitespace to ensure the brand stands out from its competitors.
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Visual Exploration
Taking the recommendations and insights from the audit, FTI will further evolve the Voyager brand. Our exploration will focus on color, typography, photo, and graphic style and design systems. We will provide two distinct directions that we will then refine into the final visual language that will be used by the brand.
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Brand Guidelines
Once visuals are finalized, FTI will update the existing brand guidelines to reflect changes and any additional guidelines that we develop. This will be a tool used for any future design updates and will help establish consistent usage and look across different communication materials.
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Website
After messaging and branding are complete, we would ensure the website aligns and has an "audience first" content strategy. We will design, develop, and create content for a fully refreshed site.
Visual Exploration
